ABM as a Symphony

Account Based Marketing (ABM) is a real and maturing strategy for going to market, not just a tool or technique. And it’s here to stay.Sangram Vajre, Chief Evangelist and Co-Founder of Terminus and Host of the daily#FlipMyFunnel podcast, likes to think about ABM as a symphony where marketers create beautiful music by directing the musicians.Listen in while Sangram and I discuss the how the Account-based marketing conversation has changed since the inception of Flip My Funnel a few years ago from “why ABM” to “how ABM.”We’ll discuss some of the focus areas from the Boston Flip My Funnel Conference, which hosted 1,000 marketers in my favorite city, and we’ll hone in to get Sangram’s opinion on topics like:

• Account selection

• The linkage between ABM and market sizing

• Authenticity in ABM

It’s clear from my discussion with Sangram that ABM is still a worthy topic of discussion. Thanks to him for sharing his words of wisdom! You can access the podcast with Sangram Vajre here (Episode 17).