Higher Conversion Rates With Personas Marketing Best Practices, Messaging & Conten..., Research Methods, Sales EnablementJune 6, 2016buyer personas, database segmentation, Persona marketing
What makes an effective persona? Marketing Best Practices, Messaging & Conten..., Research MethodsFebruary 4, 2016Persona marketing, persona research, personas
B2B vs. B2C: We've Got It All Wrong Brand Building, Marketing Best PracticesJanuary 18, 2016B2B Marketing, B2C marketing, high consideration buying, Persona marketing
Is the Term Buyer Persona Limiting? Marketing Best Practices, Messaging & Conten..., Research MethodsDecember 7, 2015buyer personas; content marketing; persona research; adele revella, Persona marketing, persona research
Four Really Bad Excuses For Not Attending B2B Marketing Forum Event Management, Marketing Best PracticesOctober 8, 2015B2B Marketing, content marketing, MPB2B, Persona marketing